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Cover of The Founder’s Challenge by Vardhman Singh

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The Founder’s Challenge

Problems, Failure, Risk, Uncertainty & Resilience in Business

There is a night every founder meets: the number in the bank is smaller than the number in your head. This book is written for that night. Seven movements, from seeing trouble coming to money, customers, people, operations, outside forces and endings.

This book, $2.50Print-size and phone-size PDF.Buy now
In a 4-book pack, $6Build, Price and Survive: four books for $6 instead of $10.Get the pack
Everything, $15All 10 books, every Practice Lab, Calculator and Workbook.Get everything

What you get

1

The book, in two editions

A print-size edition (274 pages) and a phone-size edition (461 pages), both as PDF. 23 chapters.

2

Practice Lab

Fourteen working tools for the hard nights. Opens in any browser. Your answers stay on your device.

3

The Founder’s Challenge Calculators

Break-even, burn trend, receivable days, cash triage, a risk map, a stress test, a buffer check, and a 13-week cash view.

4

The Founder’s Challenge Workbook

A 72-page printable workbook to fill in with your own numbers.

The $2.50 is the book alone. The tools above come with Everything ($15), which also includes all 10 books.

Inside the book

23 chapters.

Part One · Before the Storm

  1. 1When Reality Doesn’t Follow the Plan
  2. 2Seeing It Coming: Early Warnings, Risk Mapping & Scenarios
  3. 3Buffers, Insurance & Continuity Planning
  4. 4The Crisis Playbook

Part Two · The Money

  1. 5When the Numbers Go Wrong
  2. 6When the Money Runs Out
  3. 7When Debt and Funding Close In

Part Three · Product & Customers

  1. 8When the Product Doesn’t Work
  2. 9When Customers Stop Coming, or Stop Growing

Part Four · People

  1. 10Cofounders, Family & Partners
  2. 11When People Leave or Must Go
  3. 12When Culture and Conduct Fail

Part Five · Operations & Trust

  1. 13When Operations Break
  2. 14When Technology and Data Fail
  3. 15When Trust Breaks

Part Six · Outside Forces

  1. 16When Competitors Change the Game
  2. 17When the Market or the World Shifts
  3. 18When the Law Intervenes

Part Seven · Growth, the Founder & Endings

  1. 19When Growth Creates New Problems
  2. 20When the Founder Is Under Strain
  3. 21The Difficult Founder Decisions
  4. 22Selling, Merging, Closing: How to Exit Well
  5. 23Failure, Recovery & Resilience
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