One for each book except The Price Code, which has its own calculator set. They open in any browser, on a phone or a computer, and keep your answers on your device.
Born to Build 10 tabs Put your fear on a meter. Then decide.
Ten hands-on tools that turn each chapter into a decision you can make.
Five Shifts Why Not Started Fear Meter Risk Check Pressure Helper Discipline Tracker Failure Debrief Patience Power Money and Enough My Founder Page Show all 10 tabs
The Business Idea 6 tabs Sort your ideas, score them, commit to one.
A companion workbook: your tools from the book, ready to fill in.
The Pain Sorter The Business Idea Scorecard Do the Sums Who Pays? The Hype Audit Your 90-Day Commitment Page
Why They Really Buy 18 tabs Find out what really makes them say yes.
Eighteen tabs, one honest score.
Person Test Roots and Words Say and Do Autopilot Six Bends Habit and Rivals Hire Line Seating Chart The Live Worry What Price Says Pockets The No Decoder Interview Kit Unasked Voice Four Borders After the Yes The Line Customer Map Show all 18 tabs
The Market 12 tabs Is there a market, or only a hope? Get a straight answer.
Twelve tabs, one honest decision.
Market Test Size It Industry Wave or Ripple Rivals Moat The Gap Barriers Why Now Position Demand Scorecard Show all 12 tabs
The Magnet 10 tabs Find exactly where your customers leak out.
Ten hands-on tools that turn the chapters into numbers you can act on.
Four Jobs CAC and Payback Funnel Leaks Ads and Organic Creator Deals Retention B2B Backwards Offline and Crowdfunding Weekly Check My Magnet Page Show all 10 tabs
Worth Building 8 tabs Know when to stop, before you fall in love with it.
Eight hands-on tools that turn the chapters into numbers you can act on.
Seven Words Unit Economics (Ch 5) Retention and Fit (Ch 10) Price Test (Ch 11) Moat Scorecard (Ch 15) Ready to Scale? (Ch 17) Kill Criteria (Ch 18) My Product Page Show all 8 tabs
The Brand Code 19 tabs Score your brand. Honestly.
Nineteen tabs, one honest score.
Copycat Test Trust Loop Position Copy Filter Memory Story Voice Five Seconds Founder Dial Journey Reputation Promise Gap Community Loyalty Stretch Test Border Check Dashboard Asset Scorecard Show all 19 tabs
The Startup Code 10 tabs Never nod along to a word you don’t understand.
Look up any word and drill what you forget.
Start Here Dictionary Flashcards Quiz Jargon Decoder Calculators Orbit's Story Real Cases Formula Sheet Fluency Scorecard Show all 10 tabs
The Founder’s Challenge 12 sections Rehearse the bad night before it arrives.
Fourteen working tools for the hard nights.
Start here Runway, buffer and stress test 13-week cash forecast CAC, LTV and the discount leak Price against volume Debt service cover The first hour Risk register Decide in daylight The founder The 90-day recovery plan Exit: the offer and the closure rehearsal Show all 12 tabs