New Age Founders Get Everything

9 labs · 105 tabs and sections

Practice Labs

Read a chapter. Then test it on your own idea.

1

Read the chapter

Each tab says which chapter it belongs to.

2

Open its tab

An example is already filled in, so you see a result at once.

3

Type your own numbers

Then save your one-page summary. Copy it or print it.

A real lab: Worth Building. Tap a tab and try it. Free taster.

All 9 Practice Labs

One for each book except The Price Code, which has its own calculator set. They open in any browser, on a phone or a computer, and keep your answers on your device.

Born to Build Practice Lab preview

Born to Build

10 tabs

Put your fear on a meter. Then decide.

Ten hands-on tools that turn each chapter into a decision you can make.

  • Five Shifts
  • Why Not Started
  • Fear Meter
  • Risk Check
  • Pressure Helper
  • Discipline Tracker
  • Failure Debrief
  • Patience Power
  • Money and Enough
  • My Founder Page
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The Business Idea Practice Lab preview

The Business Idea

6 tabs

Sort your ideas, score them, commit to one.

A companion workbook: your tools from the book, ready to fill in.

  • The Pain Sorter
  • The Business Idea Scorecard
  • Do the Sums
  • Who Pays?
  • The Hype Audit
  • Your 90-Day Commitment Page
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Why They Really Buy Practice Lab preview

Why They Really Buy

18 tabs

Find out what really makes them say yes.

Eighteen tabs, one honest score.

  • Person Test
  • Roots and Words
  • Say and Do
  • Autopilot
  • Six Bends
  • Habit and Rivals
  • Hire Line
  • Seating Chart
  • The Live Worry
  • What Price Says
  • Pockets
  • The No Decoder
  • Interview Kit
  • Unasked Voice
  • Four Borders
  • After the Yes
  • The Line
  • Customer Map
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The Market Practice Lab preview

The Market

12 tabs

Is there a market, or only a hope? Get a straight answer.

Twelve tabs, one honest decision.

  • Market Test
  • Size It
  • Industry
  • Wave or Ripple
  • Rivals
  • Moat
  • The Gap
  • Barriers
  • Why Now
  • Position
  • Demand
  • Scorecard
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The Magnet Practice Lab preview

The Magnet

10 tabs

Find exactly where your customers leak out.

Ten hands-on tools that turn the chapters into numbers you can act on.

  • Four Jobs
  • CAC and Payback
  • Funnel Leaks
  • Ads and Organic
  • Creator Deals
  • Retention
  • B2B Backwards
  • Offline and Crowdfunding
  • Weekly Check
  • My Magnet Page
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Worth Building Practice Lab preview

Worth Building

8 tabs

Know when to stop, before you fall in love with it.

Eight hands-on tools that turn the chapters into numbers you can act on.

  • Seven Words
  • Unit Economics (Ch 5)
  • Retention and Fit (Ch 10)
  • Price Test (Ch 11)
  • Moat Scorecard (Ch 15)
  • Ready to Scale? (Ch 17)
  • Kill Criteria (Ch 18)
  • My Product Page
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The Brand Code Practice Lab preview

The Brand Code

19 tabs

Score your brand. Honestly.

Nineteen tabs, one honest score.

  • Copycat Test
  • Trust Loop
  • Position
  • Copy Filter
  • Memory
  • Story
  • Voice
  • Five Seconds
  • Founder Dial
  • Journey
  • Reputation
  • Promise Gap
  • Community
  • Loyalty
  • Stretch Test
  • Border Check
  • Dashboard
  • Asset
  • Scorecard
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The Startup Code Practice Lab preview

The Startup Code

10 tabs

Never nod along to a word you don’t understand.

Look up any word and drill what you forget.

  • Start Here
  • Dictionary
  • Flashcards
  • Quiz
  • Jargon Decoder
  • Calculators
  • Orbit's Story
  • Real Cases
  • Formula Sheet
  • Fluency Scorecard
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The Founder’s Challenge Practice Lab preview

The Founder’s Challenge

12 sections

Rehearse the bad night before it arrives.

Fourteen working tools for the hard nights.

  • Start here
  • Runway, buffer and stress test
  • 13-week cash forecast
  • CAC, LTV and the discount leak
  • Price against volume
  • Debt service cover
  • The first hour
  • Risk register
  • Decide in daylight
  • The founder
  • The 90-day recovery plan
  • Exit: the offer and the closure rehearsal
In EverythingGet it

Practice Labs come with Everything ($15): all 10 books, every Practice Lab, Calculator and Workbook.

Get Everything, $15