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Born to Build

Mindset, Psychology & Discipline of an Entrepreneur

Before the market, the customer or the money comes a quieter fight: How will I do this? What will people say? Born to Build studies how builders think, decide and endure, and what research says about doing it. Thirteen chapters on mindset, fear, discipline and identity, for anyone with the courage to begin.

This book, $2.50Print-size and phone-size PDF.Buy now
Everything, $15All 10 books, every Practice Lab, Calculator and Workbook.Get everything

What you get

1

The book, in two editions

A print-size edition (135 pages) and a phone-size edition (224 pages), both as PDF. 13 chapters.

2

Practice Lab

Ten hands-on tools that turn each chapter into a decision you can make. Opens in any browser. Your answers stay on your device.

The $2.50 is the book alone. The tools above come with Everything ($15), which also includes all 10 books.

Inside the book

13 chapters.

  1. 1The Entrepreneur Within
  2. 2Employee Mindset vs. Founder Mindset
  3. 3Why Most People Never Start
  4. 4What Will People Say?
  5. 5Risk, Fear & Uncertainty
  6. 6Thinking Independently
  7. 7Decision-Making Under Pressure
  8. 8Discipline Over Motivation
  9. 9Failure, Rejection & Resilience
  10. 10Patience, Persistence & Long-Term Thinking
  11. 11Money, Ego & Enough
  12. 12Building Your Founder Identity
  13. 13Becoming the Person Who Can Build