The Business Idea
How to Find an Opportunity Worth Building
The question under every other question: what should I build? Not what could be built, or what feels exciting, but what is genuinely worth building. Three movements, find, shape and decide, end with a scorecard and your one idea.
What you get
The book, in two editions
A print-size edition (172 pages) and a phone-size edition (292 pages), both as PDF. 10 chapters.
Practice Lab
A companion workbook: your tools from the book, ready to fill in. Opens in any browser. Your answers stay on your device.
The Spark Calculators
Check your idea list, rank your top five problems, test your edge on each, and write your one-line pitch.
The Spark Workbook
A 13-page printable workbook to fill in with your own numbers.
The $2.50 is the book alone. The tools above come with Everything ($15), which also includes all 10 books.
Inside the book
10 chapters.
Part One · Find
- 1Where Great Business Ideas Come From
- 2Problems Are Opportunities
- 3Finding Problems Worth Solving
- 4Turning Skills and Interests Into Businesses
Part Two · Shape
- 5Trends, Technology and Changing Markets
- 6B2B vs B2C vs D2C
Part Three · Decide
- 7Evaluating Business Ideas
- 8Opportunity vs Hype
- 9The Business Idea Scorecard
- 10Choosing Your One Idea