The Magnet
How to Pull Customers to You in the AI Era
A good product that nobody hears about is a private hobby. The Magnet is about becoming the business the right people go looking for: your position, your customer, the true cost of winning one, every channel that matters, and the numbers that tell you it is working.
What you get
The book, in two editions
A print-size edition (192 pages) and a phone-size edition (308 pages), both as PDF. 19 chapters.
Practice Lab
Ten hands-on tools that turn the chapters into numbers you can act on. Opens in any browser. Your answers stay on your device.
The Magnet Calculators
A CAC calculator, CAC by channel, a funnel, a headline builder, a cold email, a positioning sentence and a rented-versus-owned channel check.
The Magnet Workbook
A 34-page printable workbook to fill in with your own numbers.
The $2.50 is the book alone. The tools above come with Everything ($15), which also includes all 10 books.
Inside the book
19 chapters.
Part One · The Foundations
- 1What Marketing Really Means
- 2Positioning Your Business
- 3Know Your Customer: ICP & Customer Research
- 4The Customer Acquisition Funnel & CAC
- 5Copywriting, Messaging, Trust & Conversion
Part Two · Pull: The Channels
- 6Organic vs Paid Growth
- 7Content Marketing, SEO & YouTube
- 8Social Media & Influencer Marketing
- 9PR, Community & Earned Media
- 10Local & Offline Marketing
- 11Performance Marketing: Meta & Google
Part Three · Convert: Email, Sales and Distribution
- 12Email, SMS & Conversational Marketing
- 13Sales Psychology
- 14Building a Sales Funnel & B2B Sales
- 15Distribution: Partners, Affiliates, Stores & Apps
Part Four · Keep, Extend and Measure
- 16Onboarding: Turning a Sale into a Customer
- 17Retention, Loyalty & Repeat Customers
- 18Traditional Advertising & Crowdfunding
- 19Metrics Dashboard & Tools Stack
- Epilogue: Now Get Up