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Worth Building
Before you build it, prove it’s worth it.
Every product you love was built by someone who first asked a quieter question than “Can I build this?” They asked, “Is this worth building?” Eighteen chapters from a great product and a one-sentence promise to cheap tests, pricing, the physical thing, protecting it and letting go.
What you get
The book, in two editions
A print-size edition (176 pages) and a phone-size edition (287 pages), both as PDF. 18 chapters.
Practice Lab
Eight hands-on tools that turn the chapters into numbers you can act on. Opens in any browser. Your answers stay on your device.
The Worth Building Calculators
Funnel and friction, retention, cost-based against value-based price, lifetime value, what a discount really costs, and landed cost.
The Worth Building Workbook
A 52-page printable workbook to fill in with your own numbers.
The $2.50 is the book alone. The tools above come with Everything ($15), which also includes all 10 books.
Inside the book
18 chapters.
Part One · From Idea to Proof
- 1What Makes a Great Product?
- 2Product vs Solution
- 3Value Proposition
- 4Minimum Viable Product
- 5Can We Actually Build This?
- 6The People Behind the Product
- 7Prototyping & Testing
- 8Customer Feedback
Part Two · Making It Real
- 9Building It Right: Design, Accessibility & Information Architecture
- 10Product-Market Fit
- 11Pricing the Product
- 12Making the Physical Thing
- 13Quality & Customer Experience
Part Three · Making It Last
- 14Protecting What You Build
- 15The Moat Inside the Product
- 16Product Improvement & Lifecycle
- 17Product Scalability & Readiness
- 18Letting Go of What You Built