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Cover of The Market by Vardhman Singh

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The Market

Market Research, Competition & Opportunity

Most businesses do not die because the founder was lazy. They die because the founder built something wonderful for a market that was never there. Learn to size a market, read an industry, map every competitor, find the gap, judge the timing and decide whether to enter.

This book, $2.50Print-size and phone-size PDF.Buy now
In a 4-book pack, $6Find It and Win Customers: four books for $6 instead of $10.Get the pack
Everything, $15All 10 books, every Practice Lab, Calculator and Workbook.Get everything

What you get

1

The book, in two editions

A print-size edition (137 pages) and a phone-size edition (216 pages), both as PDF. 13 chapters.

2

Practice Lab

Twelve tabs, one honest decision. Opens in any browser. Your answers stay on your device.

3

The Market Calculators

Top-down and bottom-up market sizing, a primary research tracker, a wave-or-ripple trend score, a competitor mapping grid, moat scoring and a pricing gap test.

4

The Market Workbook

A 41-page printable workbook to fill in with your own numbers.

The $2.50 is the book alone. The tools above come with Everything ($15), which also includes all 10 books.

Inside the book

13 chapters.

Part One · The Ground

  1. 1What Is a Market?
  2. 2TAM, SAM and SOM
  3. 3How to Research an Industry
  4. 4Finding Market Trends

Part Two · The Battlefield

  1. 5Understanding Competitors
  2. 6Direct vs Indirect Competition
  3. 7Competitive Advantage

Part Three · The Opening

  1. 8Market Gaps and White Spaces
  2. 9Barriers to Entry
  3. 10Market Timing: The Question of “Why Now”

Part Four · The Proof

  1. 11Competitive Positioning
  2. 12Validating Demand
  3. 13Deciding Whether to Enter the Market
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