The Startup Code
Decoding the Language of Startups
Every startup has a second language, spoken with investors, lawyers, accountants and other founders, and nobody teaches it. This book is the translator. Follow one invented company, Orbit, from an idea to a seed round, a team, a board and an ending, alongside eighteen real companies.
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What you get
1
The book, in two editions
A print-size edition (266 pages) and a phone-size edition (437 pages), both as PDF. 19 chapters.
2
Practice Lab
Look up any word and drill what you forget. Opens in any browser. Your answers stay on your device.
The $2.50 is the book alone. The tools above come with Everything ($15), which also includes all 10 books.
Inside the book
19 chapters.
Part One · The Beginning
- 1The Language Nobody Taught You
- 2Proof Before Product
- 3How Big Can This Get?
- 4The Product You Did Not Plan
Part Two · The Engine
- 5Bought, Not Sold
- 6The Day Adobe Chose to Earn Less
- 7The Maths of One Customer
- 8Numbers That Flatter
Part Three · The Cash
- 9Profit Is Not Cash
- 10Three Pages That Tell the Truth
Part Four · Other People’s Money
- 11Other People’s Money
- 12What Fifteen Percent Means
- 13Golden Handcuffs
Part Five · The Deal and the Rules
- 14The Paper Behind the Handshake
- 15The Letter That Shook a Country
Part Six · Growing Up
- 16When Demand Outruns the Factory
- 17When the Product Becomes Free
Part Seven · The End That Begins
- 18The Bell and the Exit
- 19You Speak It Now